Case Study: Cox Digital Solutions

Discovering new advertising channels through web crawling.

About Cox Digital Solutions

Cox Digital Solutions provides one of the top advertising networks. One of their specialties is their ability to identify advertising channels for their customers. Cox uses an 80legs' Web Crawling Plan to scan millions of websites and return custom data points to identify new ad channels.

How They Use 80legs:

Cox Digital Solutions uses 80legs in the following ways:
1 They use the 80legs API to automatically create dozens of web crawls each month.
2 Each 80legs crawl uses a custom 80app built by CDS to extract custom-defined data elements.
3 Results are downloaded via the 80legs API to CDS’ own database, which is then leveraged locally to identify new ad channels.
Progrees is made!

Benefits:

Cox Digital Solutions has crawled over 50 million targeted websites with 80legs. This volume of crawling, coupled with their own insights, have helped CDS create an extensive database of websites and potential advertising channels.