About Cox Digital Solutions & Their Needs
Discovering new advertising channels through web crawling
Cox Digital Solutions, formerly Adify, is the online advertising division of Cox, one of the largest media companies in the country. Cox Digital Solutions seeks to find new ad channels on the web for its many advertisers.
The Challenge
As the Internet grows in size, so does the number of possible ad channels
Cox Digital Solutions was interested in identifying new advertising opportunities for its clients. There is a constant stream of new publications online, and trying to keep pace with that stream to determine the best advertising channels can be extremely challenging.
How it Worked
CDS used 80legs to scan millions of websites every week
The engineers at Cox Digital Solutions use 80legs to power the web crawling and online content analysis they perform every day. Using the 80legs platform, they’ve built their own custom crawls to process content from millions of websites and score the content according to its suitability for various advertising clients.