Case Study: Monotype Imaging

Discovering new advertising channels through web crawling.

About Monotype Imaging

Monotype Solutions produces and sells a wide variety of fonts for use on the web. In order to gain data on what percentage of websites use their fonts versus their competitors, they needed a solution that could scan millions of websites and identify font usage. They turned to 80legs.

How They Use 80legs:

Monotype Solutions subscribed to our Giant Web Crawl service. Here’s how the process works:
1 We modified the Giant Web Crawl service to match specific text in HTML source relevant to font usage.
2 The Giant Web Crawl scans over 600,000 websites each month. On each web page crawled, it checked for the relevant HTML source.
3 When a match was found, the corresponding URL and matching content was logged.
3 The log data was sent to Monotype Imaging’s 80legs account, where it was downloaded by them and used for internal reporting.
Progrees is made!

Benefits:

The Giant Web Crawl helped Monotype Imaging discover data on the web without having to build a web-wide crawler on their own. Instead of having to manage a web-wide crawler themselves, they simply receive a data feed targeted to their needs that’s sourced from the entire Internet.