About Trendkite & Their Needs
A growing PR analytics seeks to monitor competitor market share
Trendkite is a fast-growing PR analytics company. They help brands of all types monitor their presence online and provide more measurable insight into online activity. The company has been aggressively growing, and in order to track this growth, they wanted to include better metrics on the market share their competitors have.
Tracking data from across the web was necessary but overly-complicated
Trendkite wanted to track competitor market share by checking for specific scripts on web pages. Unfortunately, the universe of potential websites to track is massive – essentially the entire web. Setting up and managing a crawl like this is not in Trendkite’s wheelhouse (nor should it be).
How it Worked
TrendKite leveraged our Giant Web Crawl to create a simple data feed
Trendkite provided specifications to us for which scripts to track. We updated our Giant Web Crawl to track these scripts and provided access to that data feed. The feed provides regular updates on which websites are seen with the scripts, which means Trendkite knows who is using their competitors’ services.